Reading William Zinsser’s classic tome, On Writing Well is like travelling with a beloved mentor. Every page summarizes important lessons in a conversational tone. My favourite chapter is the one that outlines all the principals of good writing.
Unity is the anchor of good writing. It not only keeps the reader from straggling off in all directions; it satisfies the readers’ subconscious need for order and gives reassurance that all is well at the helm.”
Zinsser than outlines all the possible choices a writer makes, including pronoun (first, second or third), tense, mood and the crucial points to be covered in a story using specific, often funny, examples.
Zinsser, William. On Writing Well: An Informal Guide to Writing Nonfiction. New York: Harper and Row, 1976. ISBN 0-06-272027-9