Unapologetically Canadian Episode 15: Rishad Quazi Helps Non-profits use Technology
What happens when a software specialist starts working for a non-profit organization that runs seniors homes?
If he’s Rishad Quazi, you get a clean website with Google analytics despite a few hassles setting it up plus a new board member and volunteer who serves lunches and dinners at resident events and during holidays.
Quazi has specialized in fitting-in to new environments ever since he and his mom escaped war-torn East Pakistan when he was only a-year-and-a-half years old. Since then, he’s lived in Scotland, Malaysia, Singapore, New York, Toronto, Seattle, San Francisco and Vancouver and elsewhere. Each time he moves to a new local, he makes friends, learns to fit into the community, and makes a home.
For years, he specialized in helping large companies use technology to build relationships among team members and with their clients. Now, he’s taking his expertise to the non-profit sector with his company Quazimodo.com. He helps them with whatever technology they need, which most often consists of a website and Facebook.
I particularly tend to focus on Facebook just because of the sheer volume of users that are on the system across the demographic board,” he says. “I know certain campaigns tend to focus on different media such as YouTube or Twitter. Those types of things I’ve just found personally that most of my clients and most of their audience tends to visit Facebook the most.
First he trains them how the system works. He helps them decide the best way to present themselves on Facebook.
Do they want to be a personality? Do they want to represent themselves as a group or do they want to do both? I personally would recommend both.”
Each page on a website needs to be clear to ensure that users know what to do.
My personal approach to most design work is minimalism not too minimalistic but enough to get the user engaged, involved and make things stupidly obvious. That’s the neatest way I can put it. I see a lot of websites that are just way too busy. Yeah. Way too many things going on way too many little distractions and if it gives me a headache I tend to just shut it down right away.”
Quazi says that nonprofits need to respond to each and every query and ensure to filter out bad content or inappropriate posts and keep their page active.
I think I was saying before, the most important thing that I try to convey to my clients is that they need to be consistent regardless of which platform they choose to communicate via. So in other words posting if not every day at least a couple of times a week. Post things that are focused and targeted towards your ideal audience or who your perspective leads might be.”
Welcoming Nature of Canadians Impresses Him
One thing that’s always impressed me most about Canada is the welcoming nature of the people. It is comprised of people from all walks of life from all different ethnicities and stories just like mine who’ve lived all over the world or have ties to places all over the world and you get a much richer sense of that in Canada versus my experiences living in different parts of the US. As you just walk down the street, you see people from everywhere whereas you may not see the same elsewhere.
For a person like me who’s grown up all over the world, that makes me feel comfortable. It makes me feel like I fit in like I’m not you know sticking out like a sore thumb. And even if I did, I’ve lived in places where I stick out. But you’re just a regular person. You are just treated like a regular person. You have the same rights as anybody else. Quite honestly when I travel abroad with my Canadian passport it just gets me a different level of acknowledgement and respect from people. And that’s a good feeling.”
Visit Rishad Quazi at his website.
About the Author
Tracey Arial helps Canadians grow with notable nonfiction and urban agriculture.