Jumping on the Affiliate Marketing Bandwagon
What is affiliate marketing?
If you’ve been following my blog recently, you’ll notice that I’ve added links to products that I recommend onto various posts. Those links identify me to the company involved. If you purchase a product using one of my links, I get a commission.
I’ve identified my affiliates as a list of recommendations under the “work with me” tab.
I experimented with this brand of marketing a few years ago. The hassle of getting the affiliate links to work on my site made it too difficult given the few visitors who clicked on the links.
Recently, I decided to experiment with them again, because people have been asking me where they can purchase my books.
Also, affiliate revenue makes sense as I explore the self-publishing model more deeply than before.
But I’m still struggling with the technology.
Companies want assurances that your relationship with them will lead to sales, so you have to apply to get the right to put links on your site.
Then you have to learn their operating system to get the links you actually want. My site is not an e-commerce site, so I have no desire for those massive banners all over the place.
Creating Deep Links
All I want to do is give you the appropriate deep link so that you can buy my books, buy a book I recommend; or try one of the services I love without too much trouble while also supporting my work.
That takes time and I’m not that proficient at creating deep links properly.
The result, once I get it set up will be awesome though. Country flags tell you which link to use. If you’re in Canada, you can order from Canadian stores. If you’re in Brazil, you can order from stores in that country.
Affiliates Enable Companies to Quantify Word-of-Mouth
I also believe in the model itself. Affiliations enable companies to track new clients with recommendations from customers and put a value on word-of-mouth.
It also gives companies a chance to fix something when they mess up.
I’ve purchased many products using affiliation codes from people I love. Recently, I had a mild problem with one of these services. My business isn’t crucial to this company yet, but I contacted the person who recommended them to me. That person kindly sent them an email on my behalf and the company in question fixed the problem right away.
That’s the kind of community these affiliations create. It’s like living in a small town. All of a sudden, none of us are numbers anymore.
We’re all people.
When affiliates work the way they should, and when everyone takes a personal interest in the products they recommend, everyone ends up knowing someone who can help when things go wrong.
So I apologize for any broken links or frustrations you might experience. Just let me know, and I’ll try to fix it.
And thank you to everyone who purchases something from one of the companies I recommend.
Also, thank you to the people who recommended the products I love.
About the Author
Tracey Arial helps Canadians grow with notable nonfiction and urban agriculture.