How Many Distribution Partners Do You Have?
This week’s video is a short reflection on all the partners there are to create an online business when it comes to distribution.[00:00:07] Now that we have created our online products, how do we distribute them? [00:00:11] My example for this one is going to be a gluten-free cooking book that I originally did for an in-person course a couple of years ago. [00:00:21] I’m just updating it now so that I can put it online. It’s gluten-free cooking basics. But I had to think about how to distribute it. [00:00:32] So first of all, I need to make it into three different versions. I want a basic PDF version that you can buy off my web site.
Digital Book Versions[00:00:48] So far, I’ve used a couple of different services to make this work. I used Canva in order to do the cover page and Jutoh to do the layout in a proper way. I was going to do In Design because I’ve wanted to learn it. But then I found Jutoh and so I decided to demo that because I know it’s not a very long book. [00:01:08] And so I decided just to stick with what I know for this particular project. So then I’ll be selling it on my website.
Industry Distribution[00:01:20] I want to sell it from Amazon so I had to use Ingram Spark and maybe I’ll also use Draft2Digital. Those are the two services that I’m exploring. [00:01:29] I started with IngramSpark because I want to be in libraries and I definitely want it to be an Amazon and Kobo Writing Life but I could take I didn’t I unselected those so that I could do the distribution myself in those two formats because I want to have my own relationship on Amazon. I want to have my own relationship on Kobo. [00:01:47] IngramSpark has a print on demand service that they can do. They can do libraries. They have a ton of different things that I don’t know very much about because I haven’t actually done that particular part yet. I’ve just signed up for my account and started investigating what I’m going to be doing but I’m very excited because the gluten-free cooking basics is an important project.
Gluten-free Cookbook[00:02:08] I know that a lot of people who have celiac disease really struggle with trying to cook home wonderful meals that are as good as the ones they were used to if they were eating gluten free before. And it’s not that hard to take your original recipe and modify it. [00:02:28] You have to do a little bit of experimenting to make sure that you get the textures right and the liquids right and everything but and baked goods are not too bad. [00:02:37] They can get crumbly and dry if you’re not careful but I add a lot of either egg or apple sauce into them so that prevents that real crumbly thing from happening and that can be really good. So in terms of distribution, obviously our distributions include WordPress because this site is on WordPress.
They also include all the payment. You know how people pay me. So I have a Square. I have a Stripe account.[00:03:06] I have a PayPal account and so people can pay me that way too. [00:03:20] So basically anybody can pay me if they want to. But all those organizations including Quickbooks where I do my accounting, and YouTube, where I host my videos. Those are all distribution partners because they all have online catalogs which I’m I’m going to take advantage of as well so that they won’t just be on my own Web site but they’ll also be on the website of all my partners because I want to make sure that their clients get to have as much diversity as possible, including my gluten free cookbook. So that’s one point about online distribution that people don’t often think about the other partner and this is MailChimp.
Email List[00:03:58] I’m using MailChimp to deliver my cookbook to people who order off my Web site. So they’ll just go into my mailing list and then my mailing list delivers them the PEF. Hopefully, that will work. [00:04:11] I’ll let you know when I launch. If you’re one of the purchasers then please let me know how it’s working for you so that I can update it if I need to. And I guess my next when I do another video I will tell you how it went.
About the Author
Tracey Arial helps Canadians grow with notable nonfiction and urban agriculture.